Privacy and Security

This Website is operated by Azure Fern Fashion and Women Wears Trading, a business established in the State of Qatar.

For convenience, Azure Fern Fashion and Women Wears Trading will be referred to throughout these Terms and Conditions as “Azure Fashion,” “Azure,” “we,” “us” or “our.”

1. About This Policy
Azure Fashion respects your privacy and is committed to managing your personal information responsibly, transparently and securely.

This Privacy and Security Policy explains how we collect, use, store, disclose and protect personal information when you:

• Visit or use www.azure-fashion.com
• Create or manage an account
• Purchase or request information about our artificial jewelry products
• Communicate with us through email, telephone, WhatsApp, social media or customer service channels
• Subscribe to our marketing communications
• Otherwise interact with Azure Fashion through an online service that links to this Policy
Business name: Azure Fern Fashion and Women Wears Trading
Shop address: Shop 23, Zone Centre, Al Kharaitiyat, Doha, Qatar
Website: www.azure-fashion.com
Telephone and WhatsApp: +974 72 23 23 24
Email: info@azure-fashion.com

We process personal information in accordance with the applicable laws of the State of Qatar, including Law No. 13 of 2016 on Protecting Personal Data Privacy.

By using our website or providing information to us, you acknowledge that you have read and understood this, Policy. Where consent is legally required, we will request it separately and clearly.

2. Scope of This Policy
This Policy applies to personal information collected through our website and through the Azure Fashion communication channels identified above.

Third party websites, applications, payment platforms, and social media services may operate under their own privacy policies. We encourage you to review those policies before providing personal information to them.

Accessing our website from outside Qatar does not mean that our products or services are legally available in every country. Users accessing the Website from another country or territory are responsible for complying with applicable local laws.

3. Personal Information We May Collect

Personal information means any information that identifies you or could be used, either by itself or together with other information, to identify you.

Depending on how you interact with us, we may collect the following categories of personal information.

3.1 Identity and Contact Information
This information may include:
• Your full name
• Email address
• Telephone or WhatsApp number
• Billing address
• Delivery address
• Account username or similar identifier

We do not normally require your date of birth, Qatar ID number, passport information, or other official identification documents to sell artificial jewelry.

We will only request such information where it is genuinely necessary, legally permitted, and relevant to a specific transaction or legal requirement.

3.2 Account Information

Where customer accounts are available, we may collect:

• Login and authentication information
• Saved addresses
• Shopping cart information
• Wishlist information
• Order history
• Communication preferences
• Account settings

Passwords should be protected using appropriate technical safeguards. Azure Fashion will never ask you to send your account password through email, WhatsApp or social media.

3.3 Order and Transaction Information

When you place an order, we may collect:

• Products ordered
• Product size, color or design selections
• Order value
• Discounts or promotional codes
• Payment status
• Transaction and reference numbers
• Delivery information
• Exchange, return or refund details
• Records of customer service assistance relating to your order

3.4 Payment Information

Payments may be processed by independent payment service providers made available through our checkout process.
Depending on the payment method you select, the payment provider may collect your payment card, bank account, digital wallet or other payment credentials directly.

Azure Fashion may receive limited transaction information, including:

• Payment confirmation
• Transaction number
• Payment method
• Amount paid
• Payment date
• Limited or masked payment details

Unless expressly stated during checkout, Azure Fashion does not intend to collect or store complete credit card or debit card numbers, card security codes, online banking passwords or similar confidential payment credentials.

The payment provider’s collection and processing of your information will also be governed by its own privacy and security policies.

3.5 Communications and Customer Service Information

When you contact us, we may collect:

• The content of your enquiry
• Emails, messages or correspondence sent to us
• WhatsApp or social media communications
• Complaints, reviews or feedback
• Product photographs or other files that you voluntarily provide
• Records of how your enquiry or complaint was managed

Please do not send sensitive personal information, complete payment card information, passwords or identification documents through WhatsApp, social media or ordinary email unless we specifically request the information through an approved and secure process.

3.6 Marketing and Preference Information

Where you choose to receive marketing communications, we may collect:

• Your email address
• Telephone or WhatsApp number
• Your marketing consent
• Your preferred communication method
• Your product interests
• Your language preference
• Information about whether you opened or interacted with communication

3.7 Technical and Website Usage Information

When you use the Website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser type and version
• Device type
• Operating system
• Approximate location based on the Internet Protocol address
• Date and time of access
• Pages viewed
• Links or buttons selected
• Referring website
• Shopping cart activity
• Session and security logs
• Information collected through cookies or similar technologies

We use this information to operate the Website, maintain security, understand Website performance and improve customer experience.

4. How We Collect Information

We may collect personal information:

• Directly from you when you create an account, place an order, contact us or subscribe to marketing communications
• Automatically through cookies, server logs and similar Website technologies
• From payment processors following a payment attempt or completed transaction
• From delivery and logistics providers in connection with your order
• From social media platforms when you communicate with us through those platforms
• From fraud prevention, security or technical service providers
• From other lawful sources where you have authorized the disclosure or where collection is permitted by law

5. Why We Use Your Information

We only process personal information for identified reasonable and lawful purposes.

These purposes may include the following.

5.1 Providing Products and Processing Orders

We may use your information to:

• Confirm and process orders
• Receive and verify payments
• Arrange delivery
• Send order and delivery updates
• Handle exchanges, returns and refunds
• Respond to product enquiries
• Provide customer support

Without certain information, such as your name, telephone number and delivery address, we may be unable to process or complete your order.

5.2 Managing Customer Accounts

Where customer account services are available, we may use your information to:

• Create and maintain your account
• Authenticate account access
• Save your preferences
• Display your order history
• Help recover or secure your account

5.3 Communicating with You

We may contact you regarding:

• Your order
• Delivery arrangements
• Payment issues
• Product availability
• Customer service enquiries
• Exchanges, returns or refunds
• Changes affecting our services
• Important updates to our policies

These service-related communications are different from promotional marketing communications.

5.4 Marketing and Promotions

Where you have provided any consent required by law, we may send you:

• Information about new collections
• Special offers
• Discount announcements
• Product restock notices
• Promotional campaigns
• Other Azure Fashion marketing communications

You may withdraw your marketing consent at any time.

5.5 Improving Our Website and Services

We may use appropriate Website and customer information to:

• Understand how visitors use the Website
• Improve Website navigation and checkout
• Identify popular products
• Improve our product range
• Personalize customer experiences were permitted
• Measure marketing performance
• Identify and resolve technical problems

Where possible, we use aggregated or anonymous information for analytics and business reporting.

5.6 Security and Fraud Prevention

We may process information to:

• Protect customer accounts
• Detect suspicious transactions
• Prevent fraud, misuse or unauthorized access
• Investigate security incidents
• Protect our website and business systems
• Enforce our Website Terms and Conditions
• Protect the rights, property and safety of Azure Fashion, our customers and other people

5.7 Legal and Regulatory Obligations

We may retain, disclose or use information where necessary to:

• Meet accounting, taxation and commercial record keeping requirements
• Respond to lawful requests from government, regulatory or judicial authorities
• Establish, exercise or defend legal claims
• Resolve complaints and disputes
• Comply with applicable laws and regulations in Qatar

6. Consent and Withdrawal

Where our processing depends on your consent, your consent must be freely given and connected to a clear and specific purpose.

You may withdraw your consent at any time by:

• Selecting the unsubscribe option in a marketing email
• Changing your communication preferences through your account, where available
• Contacting us at info@azure-fashion.com
• Requesting that we stop a specific use of your information that is based on consent

Withdrawing your consent will not affect processing that lawfully occurred before your request.

We may continue to retain or process limited information where required by law or where necessary to complete an existing transaction, protect our legal rights, resolve a dispute or prevent fraud.

7. When We Share Personal Information

Azure Fashion does not sell or rent your personal information.

We may share limited personal information with the following parties where reasonably necessary for an identified and legitimate purpose.

7.1 Payment Service Providers

Payment providers may process payment information, authenticate transactions, manage refunds and assist with fraud prevention.

7.2 Delivery and Logistics Providers

We may provide your name, telephone number, delivery address, order reference and delivery instructions to couriers and delivery partners so that they can deliver your order.

7.3 Website and Technology Providers

Information may be processed by service providers that assist us with:
• Website hosting
• Cloud storage
• Ecommerce systems
• Email and messaging services
• Website security
• Technical support
• Website analytics
• Customer relationship management
• Data backup and recovery

7.4 Marketing Service Providers

Where you have provided any consent required by law, service providers may help us distribute marketing communications or measure the performance of marketing campaigns.
We will not knowingly authorize a service provider to use your personal information for unrelated marketing purposes without appropriate notice and consent.

7.5 Professional Advisers

Information may be shared with accountants, auditors, insurers, lawyers and other professional advisers where reasonably necessary and subject to appropriate confidentiality obligations.

7.6 Government and Legal Authorities

We may disclose information where we believe disclosure is required or permitted by law, including in response to:

• A court order
• A lawful regulatory request
• A request from a competent government authority
• A fraud or criminal investigation
• A need to protect legal rights, safety or security

7.7 Business Changes

If Azure Fashion is involved in a merger, sale, restructuring, financing or transfer of some or all of its business or assets, relevant personal information may be disclosed to professional advisers and potential transaction parties.
Any recipient will be expected to manage the information confidentially and in accordance with applicable law.

8. Service Providers and Confidentiality

Where another company processes personal information on behalf of Azure Fashion, we expect the company to:

• Process the information only for the agreed service
• Follow our instructions where applicable
• Use reasonable privacy and security safeguards
• Limit access to authorized personnel
• Maintain confidentiality
• Notify us of relevant security incidents
• Delete or return information when it is no longer required, subject to legal obligations
We aim to share only the minimum personal information reasonably required for each service.

9. International Processing and Data Transfers

Some of our Website, cloud hosting, communication, analytics, payment or technical service providers may operate from or store information outside the State of Qatar.

Where personal information is transferred or accessed internationally, we will take reasonable steps appropriate to the circumstances to protect it.

These steps may include:

• Reviewing the recipient’s privacy and security practices
• Limiting the amount of information transferred
• Using appropriate contractual commitments
• Applying access and security controls
• Informing affected individuals where required by applicable law
We will not knowingly arrange an international transfer that would violate applicable Qatari privacy law or create an unjustified serious risk to your privacy.

10. Cookies and Similar Technologies

Cookies are small files placed on your browser or device when you visit a website.

Cookies help websites function properly, remember settings, understand Website usage and, where permitted, support advertising activities.

Azure Fashion may use the following categories of cookies.

10.1 Essential Cookies

These cookies may be required for important Website functions, including:

• Shopping cart operation
• Checkout
• Account login
• Website security
• Fraud prevention
• Remembering your privacy choices

The Website may not operate properly if essential cookies are disabled.

10.2 Preference Cookies

These cookies may remember settings such as:

• Language
• Region
• Login preferences
• Recently viewed products

10.3 Analytics and Performance Cookies

These cookies may help us understand:

• Which pages are visited
• How visitors move through the Website
• Whether error messages occur
• How long pages take to load
• Which Website features may require improvement

10.4 Advertising and Social Media Cookies

Subject to any consent required by law, these cookies may help:

• Measure advertisements
• Limit how frequently an advertisement is shown
• Understand whether an advertisement resulted in a website visit
• Present content based on general interests
• Enable social media features

You may manage cookies through our cookie banner, where available, or through your browser settings.
Blocking or disabling certain cookies may affect Website performance or prevent some Website features from operating properly.

More detailed information may be provided through a separate Cookies Policy available on the Website.

11. Direct Marketing

We will only send electronic direct marketing communications where we have obtained any consent required under applicable law.

Every marketing email should provide a clear method to unsubscribe.

You may also contact us at info@azure-fashion.com to request removal from our marketing list.

After unsubscribing, you may continue to receive necessary non-promotional communications relating to:

• Active orders
• Payments
• Deliveries
• Exchanges or returns
• Account security
• Other services that you requested

We may retain limited information on a suppression list to ensure that your marketing preference continues to be respected.

12. Information Security

We take reasonable administrative, organizational and technical measures designed to protect personal information against:

• Unauthorized access
• Accidental loss
• Improper use
• Unauthorized alteration
• Unlawful disclosure
• Destruction or damage

Depending on the nature of the system and information, these measures may include access restrictions, secure transmission, authentication controls, monitoring, data backups, staff confidentiality requirements and controls over service providers.

Access to personal information should be limited to people who reasonably require the information to perform their work.

No website, electronic transmission or storage system can be guaranteed to be completely secure.

You should therefore:

• Use a strong and unique password
• Keep your login details confidential
• Log out after using a shared device
• Avoid sending payment credentials through email or WhatsApp
• Avoid placing orders through unsecured public wireless networks
• Contact us promptly if you suspect unauthorized activity involving your account

13. Personal Data Breaches

If we become aware of unauthorized access, loss, disclosure or another incident affecting personal information, we will assess and respond to the incident in accordance with applicable law.

Where legally required, we will notify the appropriate authority and affected individuals.

A notification may explain:

• What happened
• The categories of information involved
• The possible risks
• The steps we have taken
• The actions an affected person may take to protect themselves

14. How Long We Retain Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for any additional period required or permitted by law.

The appropriate retention period may depend on:

• The nature of the information
• Whether an order or customer account remains active
• Accounting, taxation and commercial record keeping requirements
• Exchange, return or refund periods
• Fraud prevention needs
• Pending complaints or disputes
• Limitation periods for legal claims
• Security and operational requirements

When personal information is no longer required, we will take reasonable steps to delete, securely destroy or anonymize it.

Some information may temporarily remain in protected backup systems until it is removed through the normal backup cycle.

We may also retain anonymous or aggregated information that can no longer be used to identify an individual.

15. Your Privacy Rights

Subject to applicable law and any lawful exceptions, you may have the following rights.

15.1 Right to Be Informed

You may request clear information about how and why we process your personal information.

15.2 Right to Access Your Information

You may request confirmation of whether we process personal information about you and request access to relevant information.

15.3 Right to Correct Inaccurate Information

You may request that we correct information that is inaccurate, outdated or incomplete.

Where customer account functions are available, you may also be able to update certain information directly through your account.

15.4 Right to Request Deletion

You may request that we delete personal information in circumstances recognized by applicable law.
We may be unable to delete information that must be retained for an existing order, legal obligation, fraud prevention requirement, complaint, dispute or legal claim.

15.5 Right to Withdraw Consent

You may withdraw your consent for future processing that is based on consent.

15.6 Right to Object to Certain Processing

You may object to certain uses of your information where this right applies, including electronic direct marketing.

15.7 Right to Request Action Regarding Inaccurate Disclosure

Where required by applicable law, you may request appropriate information or corrective action if inaccurate personal information has been disclosed.

15.8 Right to Submit a Complaint

You may submit a privacy complaint directly to Azure Fashion.

You may also have the right to submit a complaint to the competent personal data privacy authority in the State of Qatar.

15.9 Identity Verification

Before responding to a privacy rights request, we may request reasonable information to verify your identity and protect your information from unauthorized access or disclosure.

Where a request is submitted by another person on your behalf, we may require evidence showing that the person is legally authorized to act for you.

We will respond within the period required by applicable law or explain if additional information or time is reasonably required.

To exercise your privacy rights, please contact us at:

Email: info@azure-fashion.com
Telephone and WhatsApp: +974 72 23 23 24
Address: Shop 23, Zone Centre, Al Kharaitiyat, Doha, Qatar

16. Children’s Information

Our website and products are intended for customers who have the legal capacity to make purchases.

We do not knowingly seek personal information from children who cannot lawfully provide the information or enter into a purchase without the involvement of a parent or legal guardian.

A parent or legal guardian who believes that a child has provided personal information to us without appropriate authorization should contact us at info@azure-fashion.com.

We will review the request and take appropriate action in accordance with applicable law.

17. Contacting Azure Fashion

For privacy questions, requests, complaints or concerns, please contact:

Azure Fashion
Email: info@azure-fashion.com
Telephone and WhatsApp: +974 72 23 23 24
Website: www.azure-fashion.com
Shop address: Shop 23, Zone Centre, Al Kharaitiyat, Doha, Qatar

Please provide enough information for us to understand and respond to your request.

Do not send complete payment card details, passwords or unnecessary identification documents through ordinary email, WhatsApp or social media.

18. Complaints with the Regulatory Authority

We encourage you to contact Azure Fashion first so that we have an opportunity to investigate and respond to your concern.

You may also submit a complaint to the competent authority responsible for personal data privacy protection in Qatar, currently the National Data Privacy Office within the National Cyber Security Agency, in accordance with its applicable complaint process.

19. Third Party Websites and Social Media

The Website may include links to payment providers, delivery companies, social media platforms and other third-party websites.

Azure Fashion does not control the privacy or security practices of independent third parties.

Opening an external link or communicating through a third-party platform may allow that provider to collect information under its own privacy policy.

The presence of a link on our website does not mean that Azure Fashion accepts responsibility for the third party’s collection, use, disclosure or protection of personal information.

20. Changes to This Policy
We may update this Policy from time to time to reflect:
• Changes in law or regulatory guidance
• Changes to our Website or business operations
• New payment, delivery or technology providers
• Changes in the personal information we collect
• Improvements to our privacy and security practices

The revised Policy will be published on the Website with an updated effective date or “Last updated” date.
Where a change materially affects how we use personal information, we will provide additional notice or request fresh consent where required by law.

21. Governing Law and Language
This Privacy and Security Policy is governed by the applicable laws of the State of Qatar.
This Policy may be made available in English and Arabic.